IGNOU BA Mass Media Communication

What is the basic function of communication?

IGNOU BA Mass Media Communication: Communicating means sharing. Communication is the process of exchanging messages, ideas, facts, opinions, or feelings. It is the mechanism of transferring meaningful information from one person to another. Poor communication is probably the most frequently cited source of interpersonal conflict. Individuals spend nearly 70 per cent of their waking hours communicating—writing, reading, speaking, and listening. It plays a vital role in any type of organization. Perfect communication would occur when a thought or idea is transmitted so the receiver perceives exactly the same mental picture as the sender. Perfect communication can never be achieved for various reasons, which we will discuss later. Let’s understand the functions of communication in this article.

Function of communication

Communication serves four major functions within a group or organization. These are :

  • Control
  • Motivation
  • Emotional expression
  • Information

Let’s discuss these functions one by one.

Control

When employees communicate any job-related grievance to their immediate boss, follow their job description, or comply with company policies, communication is performing a control function.

Emotional Expression

Communication is a fundamental mechanism by which members of a group show their satisfaction and frustrations. Communication, therefore, provides for the emotional expression of feelings and the fulfilment of social needs.InformationCommunication provides the information individuals and groups need to make decisions by transmitting the data needed to identify and evaluate choices. Thus communication helps to facilitate decision-making.

Information

Communication provides the information individuals and groups need to make decisions by transmitting the data needed to identify and evaluate choices. Thus, communication helps to facilitate decision-making.

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